Tomorrow will see the first-ever Depop Drop from White Rose, the handpicked recycled fashion chain which supports the Aegis Trust, with around 500 of its top seasonal picks uploaded and promoted to the app’s users.
Founded in London, Depop is the fashion marketplace app where the next generation discover unique items. With 30 million registered users globally, it has exploded in popularity since the start of the pandemic.
Founded in Nottingham, with 11 outlets across the UK’s Midlands, White Rose infuses passion for fashion with care for people and planet, creating a fun and sustainable shopping experience which ensures fashion lovers look amazing, spend less and make a positive difference.
“Excited about joining forces”
“We’re delighted to have White Rose on Depop and to welcome a whole host of new autumn stock onto their Depop shop,” says Rachel Swidenbank, VP Sellers at Depop. “We have a strong affinity with their mission to extend the life of quality recycled fashion through great curation and merchandising, to benefit people and the planet – and we know our buyers love having the opportunity to support charities through their purchases. We’re excited about joining forces to get more people charity-shopping online.”
“We’re thrilled to be collaborating with Depop to bring the White Rose experience to its shoppers nationwide through our first-ever Depop Drop,” says White Rose Director Grace Walker. “Full of unique and exciting pieces, this Drop is one online event that fashion lovers don’t want to miss – and it’s all in support of such an amazing cause, the peace-building work of the Aegis Trust.”
Aegis is responsible for the Kigali Genocide Memorial in Rwanda’s capital; a place of learning and remembrance where 250,000 victims of the 1994 Genocide against the Tutsi have their final resting-place. It was a visit to this Memorial which inspired two NTU graduates to found White Rose in 2009 as a social enterprise supporting Aegis.
“From Rwanda to the Central African Republic and beyond, the White Rose Depop Drop will help Aegis deliver peace education that enables people to give up revenge, lay down weapons, and champion humanity,” says Aegis CEO Dr James Smith. “On the International Day of Peace 2021, that’s real cause for encouragement.”